5 Steps to Ranking #1 on Twitter for a Keyword
Posted by kevin | Posted in SEO | Posted on 16-03-2009
Tags: SEO, Twitter
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Twitter is HOT, HOT, HOT! It is now a powerful and popular online marketing tool that everyone should be taking advantage of. We are going to be doing a two part series on twitter and the first part will cover details regarding optimizing your profile for SEO.
It has been noted that twitter is ranking abnormally well in the search engines and if you use your company’s name or your personal name it can rank easily for those, but that falls under online brand management, which is a topic for another day.
Top 5 Twitter Search Engine Optimization Tips
The tips below are meant to help you optimize your profile for searches done directly on twitter. No matter what your target keyword phrase is following these tips below will help you show up at the top results.
1. Your Username
When you sign up to twitter make sure your username include your keyword phrase or at least one or two of the words. If you Search for “Diet” on twitter and look at all the top results you will notice every username, which is on the far left includes the word “Diet”. FreshDiet holds the number one spot for this reason combined with the other reasons below.
2. Your Name
If you click on the Twitter Profile for FreshDiet you will notice their name is “Fresh Diet”. So be sure to include your keyword in your name, which can be adjusted in your settings when you log in. If you go back and look at the search results for “Diet” you will see your name appear to the right of your username.
3. Bio
You bio is another adjustable setting on your profile. Your keyword should be included in here as well. Don’t stuff this full of keywords though, it should be informative and natural looking, but also include your keywords. Remember everything needs to be done in moderation and user-friendliness is key. If your profile is super spammy no ones going to stay around to follow the link to your website.
4. Account Activity
If you want to make the most of your twitter account you should be active. Being active and posting useful content will get you followers and should also help you rank better in the results. Most of the accounts that show up when you search for “Diet” are active, especially the top 3. So post a few tweets a day and keep it up!
5. Number of Followers
This is probably the most important factor for ranking high. If you once again look at the search results for “Diet” it is clear the top results have the highest number of followers and as your scroll down the number of followers will get smaller for the corresponding profiles. Getting followers is the hardest part so Subscribe to Our Blog and we will teach you more about how to get followers in future posts!
For now just optimize your profiles and get them ready for promotion!
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Great stuff Kevin!
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Almost classical SEO applied to Twitter. Makes sense … but probably the ranking factors will evolve just like they did on Google.
It’s easy to get a lot of low quality followers, so if this is the main ranking factor, then they need to look at the quality of the followers
I agree it seems right now that there is a very basic ranking system and I am sure they will integrate a more advanced search system in the future.
Twitter is great. Out of your tips there are two that work extremely well for my niches – making my user name my keyword and tweeting a lot. Really as Steen has said it is classic SEO applied to microblogging.
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Good blog post. I did not know how that it’s better the user name to contain the keyword i want to rank for. Good tips
nice submisstion i like it so much.
Your tip #1 may no longer be valid. I tried it for “diet” and many other searches and didn’t get the same results as you.
They are adapting like the Borg! Twitter has been growing at an INSANE rate so Its no surprise if they are stepping up their sites backend.
I just signed up my twitter account following these steps. Using the keywords in url can be a big help. It doesn’t matter if the keyword will rank in twitter as long as it will benefit your site .
Indeed nice simple steps. It makes me review again my twitter account. Combining keywords positioning and attracting followers will be a good step in getting big out of twitter.
Thanks for the tips. The are truly meant to help me optimize my profile for searches done directly on twitter.